Every marketing strategy requires the examination of needs and demands of clients.Furthermore, there exists a separate type of marketing, which plays a significant role in the healthcare domain.The image of the healthcare institution affects the marketing process and, at the same time, effective marketing can improve the image of the hospital.
It is also aimed at evaluation of the effectiveness of the provided services and their further improvement.
In addition to traditional commercial marketing a new tendency of social marketing is gaining more and more popularity.
Among other marketing approaches, Amaria determines the product strategy, which consists in the promotion of services, provided by the company through advertising, emailing, word-of-mouth or other ways of marketing available in the contemporary world(105).
For the accomplishment of the necessary level of sales, the hospital needs to provide the clients with the products of the high quality and unique effects (Amaria 105).
A considerable number of hospitals and other establishments make the managers pay attention to advertisement, PR, and other means of marketing.
Apa Research Paper On Healthcare
Gaining more money is not the only objective of marketing in the healthcare industry.
The research indicates that there are strategies, which implement the competitiveness between a few hospitals and the evaluation of their services in order to determine the effectiveness compared with the other one, and strategies, which implement cooperation between a few establishments (Amaria 103).
Besides the factor of competitiveness, healthcare establishments focus on their products in order to promote their services.
Not only treating of the diseases, but also their prevention makes part of the healthcare system. With the help of promotion various treatment and prevention centres and producers of different kinds of medicaments can encourage more people to use their services.
However, the role of advertising in the healthcare domain consists not only of providing the more significant number of clients to the owners of healthcare establishments, but it also helps people to become more informed about different illnesses, to grow aware of their consequences and the ways they can be avoided.