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If we ever stop providing impressive service, we should get out of market research and make widgets instead!A Research Insight client wanted to understand the opportunities for their product within the 10 largest European Union export markets.Whatever your expectations, be sure the agency clearly understands what you want. If the answer is ‘none’ or ‘not much’, the chances are they won’t be much help during the later stages of your project either.
So if you have a moment, do write and tell us what we could do to make it even better.
Lastly, as Christmas edges closer, we’d like to send our warmest seasonal wishes to you, your colleagues, friends and family.
Instead of sending Christmas cards, we’ve decided to spend the same amount through Oxfam Unwrapped providing a donkey, a bicycle, books, radios, seeds, farming tools, clean water and a few hundred school meals to the needy in developing countries! It’s a bit like the foundation of a building – put in the spadework early on and your project is more likely to start on the right foot.
Check it out for yourself – it’s the perfect Christmas gift, with something for everybody! Skimp on this critical early step, and your project is more likely to struggle.
So how do you write a brief that gets you off to a great start?
Begin with a short summary of your current situation, and define clearly what you already know.
Most students and beginning researchers do not fully understand what a research proposal means, nor do they understand its importance.
To put it bluntly, one's research is only as a good as one's proposal.
For business objectives, what is your overall strategy and how does this research link into it?
What will you do with the information you get – what action do you expect to take?