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But, really, writing a 100 page business plan is not the best use of your energy.'I vividly remember years of lengthy business planning cycles that literally produced books - encased in three-ring binders,' says Denise Barnwell, president of Transformation Marketing in West Orange, New Jersey.The Company JJB is incorporated in the state of Washington.
High visibility and competitive products and service are critical to capture this segment of the market.
Financial Considerations JJB expects to raise $110,000 of its own capital, and to borrow $100,000 guaranteed by the SBA as a ten-year loan.
The company does not anticipate any cash flow problems.
JJB aims to offer high quality coffee, espresso, and pastry products at a competitive price to meet the demand of the middle- to higher-income local market area residents and tourists.
'One of the most common mistakes is for people to get bogged down in details,' says Mark Herschberg, a veteran entrepreneur and instructor at MIT.
'You don't need to describe every feature, or have detailed product designs.When writing a business plan, it's easy to get lost in the details.You want to demonstrate how you've studied the ins and outs of the marketplace and have crunched every conceivable number.Marketing message: Based on the answers you outline above, take the next half page to explain the message you plan to communicate to your target market. Marketing mix: Use the next page or so to detail the methods you will use to deliver that message. Measurement: Follow the previous two sections with another half-page describing how you will measure the effectiveness of each of those delivery methods and, based on the results, adjust your plan accordingly. Sales: Take the next full page to summarize your sales plan by answering these questions: 10.Financial Plan: As noted earlier, keep the details about your financials brief, using the same narrative style you have been using throughout the plan.JJB should break even by the fourth month of its operation as it steadily increases its sales.Profits for this time period are expected to be approximately ,000 in year 1, ,000 by year 2, and ,000 by year 3.JJB caters to all of its customers by providing each customer coffee and espresso products made to suit the customer, down to the smallest detail. The cool marine climate in southwest Washington stimulates consumption of hot beverages throughout the year.The bakery provides freshly prepared bakery and pastry products at all times during business operations. JJB wants to establish a large regular customer base, and will therefore concentrate its business and marketing on local residents, which will be the dominant target market.Six to eight moderate batches of bakery and pastry products are prepared during the day to assure fresh baked goods are always available. This will establish a healthy, consistent revenue base to ensure stability of the business.In addition, tourist traffic is expected to comprise approximately 35% of the revenues.