David Ingram has written for multiple publications since 2009, including "The Houston Chronicle" and online at
As a small-business owner, Ingram regularly confronts modern issues in management, marketing, finance and business law.
Compare the fee structures of different franchise opportunities to the level of marketing support they provide to find the best value.
Local market conditions, consumer preferences and competition can affect your marketing plan, although the franchisor-sponsored elements will remain out of your control.
Don’t blame the franchisor if you don’t do your homework before you sign the franchise agreement.
Starting a new business is a stressful time – but if you plan well, it can also be incredibly exciting and rewarding!
Besides the initial investment for land, building, furniture, fixtures, and equipment, the new business owner needs to purchase inventory and supplies and a host of other essentials just to get the door open.
Having sufficient capital just to get open is usually not sufficient.
Different franchise organizations will provide different levels of assistance in understanding, implementing and possibly customizing certain parts of the plan.
The operations section is likely to be set in stone, requiring you to utilize proven training, production, quality-assurance and sourcing techniques, but other sections may be more flexible.