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One of the most important things to keep in mind is relevance to the product.An example of an extremely successful humorous campaign is the series of, “Yo Quiero Taco Bell” commercials.
Stereotypes make funny characters because your audience already knows something of the character’s motivation and reasons behind what they say and do. And the nerdy geek is so socially awkward he talks to computers like they’re people.
People laugh at them because these exaggerated, stereotypes don’t represent anyone in real life.
There are two parts to a one liner exaggeration joke. The one liner, exaggeration joke was a regular part of the comedy routine used by former Tonight Show host, Johnny Carson. One that exaggerates the truth to a level of absurdity.
In fact, he often used the audience to set-up the joke during his monologue. Humorous, anecdotal stories—like the ones you tell about your day—are more than just a joke consisting of set-up and delivery. Like an embarrassment, unpleasant experience or pain that everyone relates to in some fashion.
The star, a tiny talking Chihuahua who is passionate about his Taco Bell got people repeating the company’s name across the country.
The repetition of the company name and the actual content of the commercial reinforce the message in a relevant manner.
A commercial that may leave one person gripping their sides from laughter may leave a bad taste in another’s mouth. What’s funny in a client presentation may not be funny on an airplane, at a country club or in a hospital.
An example of a recent humorous product introduction is Mike’s Hard Lemonade.
You may not be a humor writer, but you’ve probably used exaggeration as a device in humor storytelling.
Like when sharing about a funny incident you observed during the day with your friends or family.