Mergers And Acquisitions Dissertation

Before you begin to write about mergers, you need to fully understand them.There exist 5 different types: the conglomerate merger, horizontal merger, market extension merger, vertical merger, and product extension merger.

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However, there was a significant reduction in profit as measured by return onsales (ROS).

Combining the findings from both the qualitative and quantitative studies, weconcluded that post-merger marketing performance improved, i.e.

This case investigation based onboth primary data collected through in-depth interview and a wide spectrum ofsecondary sources, showed that the acquisition had a significantly positive impact on Tata Motors‘ marketing performance, with sales volume and revenue growingsignificantly in the post-acquisition years.

However, these sales increases came at ahigh cost; the company invested a huge amount in new product development andmarketing communications, with the result that profit performance was negativelyaffected in the three years post-merger.

The objective of this dissertation was to examine post-merger performance from amarketing perspective, a topic that has not been explored thus far.

Mergers And Acquisitions Dissertation

This study followeda multi-stage approach; in the first stage an exploratory case study was conducted toidentify the parameters of the research problem and to develop a set of hypotheses.In the world of big business the merger and the acquisition drive the industry.Consider as you write your dissertation focusing on one of those ideas for your argument.The resultsof both raw data and log-transformed data analyses showed that sales revenue increased significantly in the post-merger years compared to the pre-merger years.Moreover, the combined companies reduced their marketing and selling costs in proportion to sales revenue.You have know what the type involves, how to explain it, and be able to give examples of it.Do not move ahead on a dissertation concerning mergers until you have a 100% understanding of each type of business combination.Such acquisitions imply amotivation to increase revenues by expanding market scope and/or market share, and/orby adding new products to the portfolio.They also suggest a pursuit of cost efficienciesin various aspects of operations.Do your research before you begin your business dissertation or mergers and acquisitions.Make sure to meet often with your advisor and keep up to date on the ever-changing world of business.


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