Additional References Creating a short, crisp value proposition is a good gauge for how clear your idea is.
Write this section as if you had one minute to explain your business to a potential investor or customer.
Then practice it over and over and over again until you feel really confident in explaining it to someone.
Once you write this and are happy with it, use it on your ecommerce store as your company description.
Let’s say that through our research of the outdoor apparel industry, we discovered that there was a huge boom in youth hiking apparel.
Perhaps parents were increasingly concerned of their kids’ exposure to UV rays while hiking so began to spend more money on their kids.
This will give you a good sense of how much growth the industry is experiencing, why this growth is happening and what are the largest customer segments.
In our example of Atlas Hiking Co., we should research the outdoor apparel market.
Here are some of the most efficient ways to research a particular market: Industry reports Google is your best friend.
Look for any recent industry reports on your market of choice.