Retail Boutique Business Plan

Retail Boutique Business Plan-67
Anyone that steps into your store could potentially end up buying something.

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Small clothing boutique stores are generally not too busy, you might have to pop in regularly to check on your staff to make sure that they don’t just idle when the are customers around.

Your clothing store business plan should cater for the salaries of your employees.

Identify your local competition and understand how they do business, what their marketing strategy is and the amount of market influence they have.

Most importantly identify the niche that you want to cater for.

Advertising is also required to attract more people to your clothing store, thus boosting sales.

Advertising can be via word of mouth, flyers & brochures, online advertising, social media marketing, print media, c Your clothing store will attract customers who are looking for very specific styles and kinds of clothing that you offer.There is huge demand for clothing outfits in South Africa.According to Statistics South Africa (Stats SA), retail sales for the Clothing, Textile, Footwear and Leather (CTFL) market are estimated at over R170 billion per year.Some of the tasks are mundane and can be completed when the boutique is not too busy.From a managerial point of view, a more hands on approach may be needed.The clothing boutique employees must be passionate about serving the clients and aware of fashion trends.Number of employees required will depend on the size of your clothing boutique business.These are the people who normally shop at clothing boutiques because they are looking for clothes that will set them apart.If you buy something from a clothing boutique you don’t have to worry about hundreds of other people owning the same item of clothing.More South African celebrities are wearing garments made by South African designers opposed to wearing international brands.If you are looking to penetrate the Proudly South African space you would have to form relationships with local designers and local clothing manufactures so you can sell their products in your store. They cater for people who avoid shopping at big clothing stores.


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