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Jen Rubio, co-founder of direct-to-consumer luggage brand Away, which launched in 2015 and has secured over million in funding, has sought investment herself and is now an angel investor.
However, if your overall vision lacks an attention-grabbing factor, you can make your objectives stand out through detail orientation.“We had this vision that was pretty boring, but very precise and you could break it down into quantifiable objectives.
They’re also likely not in your industry so explain things simply and clearly.
Don’t be afraid to put things into a context that they will immediately understand,” adds Rubio.
Investors will also want to know who the other competitors in the market are, what their position is, if they are growing and how you will differentiate yourself from them.
If you’re going after a market that is growing quickly, others will also try to capitalise on this growing market opportunity; if you’re moving into a slower moving market, you will need to steal market share from other companies, who might have certain weaknesses or blind spots.